Luisa Via Roma offers luxury fashion by high end designers,
shipped around the world. As a spring charity event they put together “Pug Dogs
for Happy Kids.” Essentially this
collection was of fashionable stuffed pugs. 23 pugs were dressed in famous designer wears;
such as, Versace, Roberto Cavalli, and Valentino; to name a few.
These adorable and colorful pugs were adoptable through
bidding on eBay. From March 19th to June 5th of 2012, three
pugs a week were up for grabs. One week the auction of 2 pugs took place in
Taobao. Proceeds went to UNICEF (http://www.unicef.org/),
a charity that advocates for children.
In this particular arrangement the money raised would go to benefit the
children of Bangladesh. The project Appropriate Resources for Improving Street
Children’s Environment (ARISE), by UNICEF will be using these funds to help
high risk children.
Overall Luisa Via Roma raised about 32.000 Euros which equates to about $39,158.40 in US
dollars. The highest bid pug was Vogue’s. It sold for an astounding 4.210,00 Euros ($5,153.88 US). Lowest bid pug was during the Taobao auction. Francesco Scognamiglio's pug raised 146.00 Euro (4179.07 US).
Money well spent for the bidders, being able to own a one of a
kind designer accessory and contribute to a good cause. Priceless.
For more pictures and information on these adorable pugs and designers visit, http://www.luisaviaroma.com/landing.aspx?page=pug-dogs-for-happy-kids
